Service Design, the ‘next big thing’ in The Guardian blog

On The Guardian’s Culture Professionals Network blog, the lead producer of festivalslab, Rohan Gunatillake, gives 4 reasons why new thinking and tools can produce better experiences, under the heading of Why Service Design is the Next Big Thing in Cultural Innovation.

Rohan’s reasons are listed below

• What people want isn’t always what organisations want
• We cannot afford to limit innovation just to technology
• We should be customising the wheel, not reinventing it
• We need a more established culture of prototyping.

See how it matches up with our approach here.

It’s great to see service design getting a good airing in the UK national press - more please!