Aimee Tobin

Aimee is a designer and strategist, specialising in user-centred design and innovation. She is passionate about bringing consumer and cultural insight to the design process, demonstrated through experience in a range of sectors from financial services to broadcasting and digital experiences.

Before joining Engine, Aimee was an Audience Planner at the BBC, working alongside programme commissioners and development teams and informing decision-making with insights into audience needs and behaviours. Prior to this, she was a designer at innovation consultancy IDEO where she brought human-centred design solutions and practices to a range of private and public sector clients, including a digital music service for (RED), a charity dedicated to eliminating Aids in Africa, which was a finalist for both the INDEX Design Award and IDEA Award 2009.

Aimee is passionate about the craft of Storytelling and how it can be a tool to shape or articulate ideas; emotionally engaging consumers and stakeholders in the design process.